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Knowing Your Target Audience
Advertising and marketing – it’s what we do. So in our line of work, sometimes we come across companies that are stuck in an “we” mindset: How we want our brand to be portrayed. What we think the...
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Target Audiences: Knowing Where They Are
Many things have changed in the world of communications, but the old adage – “Start where your customer is” – still rings true. We have already established the importance of knowing your target...
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Lose the Boundaries: Get Intimate with Your Consumer
As marketers, we preach on getting inside the mind of our consumer. We praise demographics and psychographics, and find value in knowing that our consumers are of a certain marital status, household...
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Creating a Powerful Brand to Jump off the Shelf
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product embodies the brand and commands attention on...
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Nurture Marketing Essentials
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. Another term for this type of...
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Insights on Women as a Key Audience for Financial Brands
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that many financial services companies have admitted...
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